BOARD MEMBER | PRESIDENT | MANAGING DIRECTOR | CHIEF FINANCIAL OFFICER
Industry target: Mid to Large Corporations & Brands across digital, technology, FMCG, sports, fashion/luxury or retail sectors
Global oversight: Greater China, Japan, Korea, Southeast Asia, Pacific , Middle East , Africa , India & East Europe
Global oversight: Greater China, Japan, Korea, Southeast Asia, Pacific , Middle East , Africa , India & East Europe
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EXECUTIVE SUMMARY -
Proven leader with outstanding business acumen and verifiable career track. Extensive multi category, Channel and multi-country experience in FMCG, Retail, Manufacturing and Trading. Delivering a superior Consumer, Customer, Employee and Shareholder value chain gain across a portfolio of challenging and competitive markets. Capable of managing and leading within large matrixed organizations and at the same time developing new markets in startup cultures (lean and mean) with various business models i.e. JV, master franchise, e-com, retailer buy-out. Experience in 75% of the global population markets which has the highest growth in consumption & GDP. Builder Of High Performance Team And Culture - Digital Transformation Leader
Owner of Full P&L And Balance Sheet Responsibility - High Level Of Business Acumen Created Asia Center To React Faster To Consumer - Relationship Builder with Key Mall Partners Promoter of Diversity And Women In Leadership - Centralized and Synergized Processes Strategic Partnership, JV’s, Building New Territories - Data And Analytics Lead Driver of Market Share Offense Execution Strategy - Multiple Channel Development Experience |
- Creating and turning around businesses across both developed and developing marketplaces to make adidas China and Emerging Market Central one of the most profitable and cash generating markets within the adidas Group
- Sharp financial understanding and management, extremely crucial to managing emerging markets with multiple currencies, high devaluation risks and changing regulations of governments
- Broadly recognized for a unique mix of being highly Innovative, Entrepreneurial ("out of the box"), Passionate and Result driven - consistently delivering industry leading profitability % and value creation in highly competitive business sectors. Equally capable in generating growth as in driving productivity
- Championed 60%+ YOY net sales growth in e-commerce and D2C channel in 2020 & 2021 with 200 basis points rise in profitability.
- Registered 15%+ YOY growth with 18% YOY operating profits (2017 – 2019) by leading data-driven transformation through BI with MicroStrategy + Tableau, as well as artificial intelligence (AI), Return on Marketing investments (ROMI) & marketplace (Value -Chain) transformation.
- Added total CRM 61M members into Adidas club ecosystem with reduced market share gap to 1% from 4% through integrating digital and omni channels.
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P&L MANAGEMENT
PLUS BILLION DOLLARS
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MULTI-CULTURAL TEAM LEADERSHIP
PLUS TEAM SIZE
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NET SALES CAGR
PERCENTAGE
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Board Member: Responsible for all Legal Entities across Greater China and JV in Jordan /Israel.
Harvard Business School • Executive Leadership Training • 2018 & 2019 Panel Lead: Global Fortune 500 forum on sustainability (Hangzhou Oct’21). Saved taxes by structuring companies across the Group. Member of European Union Sports forum representing as key member organization to bridge politics |
DIFFERENTIATED VALUE PROPOSITION
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Inspirational Mentor, Leader, & Team Builder
Promoter of Shareholder Value Premier Relationship Builder Advocate of Fiscal Accountability Culture Diversity, Equity, & Inclusion (DE&I) Advocate |
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